How To Plan Outfits For NYFW

How To Plan Outfits For NYFW

One of the best parts of Fashion Week is checking out all the amazing streetstyle around the city! It’s a full week where everyone brings out thier best, and you can pull inspiration from each persons unique style. If you plan on attending NYFW this season, here are a few things to keep in mind so you don’t pull a major fashion faux pas:

Research Trends

While I highly encourage personal flair, it might be helpful to research some current trends and plan outfits around those, just to provide some general guidelines. For example, last season some of mine were menswear inspired, monochrome, and playing with proportions. From there, you can build outfits that show your own personal style!

Some good places to research new trends are articles like these from Vogue, Harpers Bazaar, The Cut, and WhoWhatWear.

Check The Weather

Standing in a pile of snow in stilettos and a tank top is never fashionable, or fun! Neither is getting caught in a downpour with no umbrella. Dress for the season and check the forecast before you go!

February - It’s COLD and often snowing. This is the week to break out the fashionable coats and your favorite boots or booties, and play around with dressing in layers! See if you can rent or borrow some statement coats so you’re not braking the bank!

September - You have a whole lot more room to play around during this week. The weather is usually pretty nice, but prone to the occasional random downpour. Plan on having a more medium-sized bag that can fit a small umbrella just in case! Also be sure to add some layering pieces so you can adjust in case it’s a little warmer or cooler that day!

Keep It Practical

In New York, you will be outside and waking A LOT. You can definitely still bring the style game, but don’t be in pain for the sake of the look. If you want to do heels, make it a block heel that’s not crazy high. Believe me, it’s way more enjoyable, and you’ll look so much better if you make sure the look isn’t insanely uncomfortable. (to stay in for 8+ hours)

How to plan outfits for NYFW

Make It YOU

Make sure your own personal style comes through in your look. The best part of Fashion Week is seeing everyone’s completely different styles, so don’t be the 100th girl wearing a Baker boy cap, thigh-high boots and a Gucci logo belt (circa the last two fashion weeks)

If you have an idea for an outfit and you’re unsure if it’s ‘too weird’ or ‘not cool’, WEAR IT. That’s how trends are started and that’s who streetstyle photographers are going to want to snap! The more unique and personal your style is, the better!

Borrow, Don’t Buy

Putting all these outfits together can cost a pretty penny if you purchase everything you’re wearing. Instead, borrow the clothes! Here are two fairly easy ways to do that

Rent The Runway - Especially if you’re first starting out, Rent The Runway is an amazing tool to borrow designer pieces for Fashion Week! They have an Unlimited plan (Which you can totally use for just this one month, although it’s addicting) Plus, they have a showroom in NYC where you can go swap out pieces if you want to!

Brand Contacts - If you have a relationship with a particular brand or PR rep, you can always reach out and ask to borrow clothing for fashion week! Most brands love doing this, since they know it will be highly photographed, both on your feed and by streetstyle photogs. Even if you don’t have an existing relationship, there’s never a better time than now to start one!

You can get a free pitching template on this blog post which easily adapts for this!

Take Photos / Lay Them Together

Once you’ve finalized each outfit, snap some photos on your phone of each one, and if you’re traveling, lay out everything in groups together at your hotel so you can easily grab a pile and throw it on! There’s nothing worse than running late for a show, and not being able to find those little things like tights or earrings, then running around like a madwoman to find them!

If you still need help with those pitch emails to get you invites, check out my post on How To Get Invited To NYFW with a free email template!



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How To Get Invited To New York Fashion Week As An Influencer

How To Get Invited To New York Fashion Week As An Influencer Blogger

As the wise Carrie Bradshaw once said, “Every year the women of New York leave the past behind and look forward to the future.this is known as Fashion Week”

Fashion week is one of the best times of the year in New York, from the shows, to just seeing the streetsyle all over the city! And the good news for smaller bloggers is that it’s entirely possible to attend shows now, with the rise of the Microinfluencer! But that being said, PR Managers who create those invite lists are BUSY people, and you have to pitch yourself just right to snag that invite!

Keep reading below for my step-by-step system that’s gotten me into some amazing shows in the past few years, even as a blogger with under 10K!

6 Weeks Out - Research The Shows + Schedule

Depending on that days you plan on attending, check out calendars like the CFDA Fashion Calendar to see which shows are going on those days. Keep in mind that not all of the shows will be listed on this, and they’re usually big designers, so also check out apps like GPS Radar for smaller designers (who still have great shows!).

Make a list of the one’s you are able to attend (I recommend starting a spreadsheet, it will come in handy later!) and jot down what time each show is and location if that’s available.

5 Weeks Out - Curate Your Contacts

Take that spreadsheet you made earlier and dig up the PR contact of the brand either by going on Modem, (They list contacts each year, since brands will often use an agency or production company for fashion week) or by digging up the PR Manager for the brand itself. They will often forward your email to thier agency if they’re not handling it in-house, but always best to go straight to the source if you can!

If you’re having trouble finding a contact, look up past press releases from the brand, and at the bottom there will usually be an email for a PR person, or at the very least, you now know how thier emails are structured and can plug a PR-persons name it if you’ve found them separately.

For example: If you’ve found out that the PR rep at Kate Spade is named Sally Jones, and you’ve found an email for someone else at the company name Bob Smith structured, you can pretty easily assume that Sally Jones’ email follows the same format.

How To Get Invited To New York Fashion Week As An Influencer Blogger

4 Weeks Out - Plan Your Outfits

Once you know roughly the number of shows and days you plan on attending, you can start prepping outfits. If you’re attending in February, I highly recommend going with a warm coat and more practical footwear. (Yes, it’s Fashion Week, but you’ll be walking a ton, and standing outside in lines usually for up to an hour, and NYC gets COLD) If you’re attending in September, you have a lot more freedom, since the weather is nicer, but I’d still leave the stilettos at home.

One great resource is using something like Rent The Runway Unlimited, where you can select some designer pieces to wear a head of time, I’ve used this quite a bit, especially to grab some stylish coats in the winter!

Or, if you have relationships with certain brands or boutiques, you could always reach out and ask to borrow pieces for the week! This usually takes a prior relationship, but you can always start one!

2-3 Weeks Out - Request Invites

About 2-3 weeks out is a good time to start sending emails to PR contacts asking for invites. Make sure yours is unique to each brand, short enough that a PR manager will actually read it. Here are a few good tips for a pitch email:


  • Make it snappy - 2-3 short paragraphs maximum

  • Give a quick bio - elevator pitch on who you are. 2 sentences max

  • Give stats - Make sure to include all your blog and social media numbers

  • Give links - directly link all websites and social media. Make it as easy as possible for them

  • Make it personal - look up a recent press release, launch, or anything recent about the brand and include 1 sentence mentioning you liked it. It makes the email much more genuine and shows you did your homework

  • Include past coverage - If you’ve written about NYFW before, even if it’s only covering shows you watched online, include a link to it! It shows your writing skills and knowledge of the fashion industry.


  • Tell them it’s your ‘dream’ - make the email about what you can do for them, not that it’s your lifelong dream

  • Make it too long, or give unnecessary information. PR Managers read thousands of these, so it should be unique but too the point

  • Send the same email to everyone - PR managers can spot a blanket-email within seconds. Make sure you personalize the email to the brand

1 Week Out - Follow Up

If you haven’t heard back from them about 7-9 days before the show, send a short follow up email. Just 2 sentences saying you’d love to attend and are excited to hear back.

2-3 Days Out - Finalize Schedule

You should have heard back by now, and be able to finalize your schedule, outfits, and travel for the shows. Keep in mind that NYC traffic is insane during the week, and sometimes the subway, while not as glamorous, might be faster, and these shows will not wait to start!

Then get ready for an incredibly fun, whirlwind of a week! See you there babes!



How To Get Invited To NYFW as an Influencer Blogger

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