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Southern New Yorker
By Audra Koch
 
 
audra koch ,southern+new+yorker.jpg

Hi I’m Audra!

I’m a Texas-born gal, who made the move to New York City to chase my dream of working in the fashion industry!

Four years later, I’m an FIT Alumnus working in luxury Ready-to-Wear Product Development, a fashion and beauty blogger, and a Brooklyn resident with a pension for buying way too many shoes!

I started Southern New Yorker as an outlet for my love of style and beauty, but it has evolved so much further over the past 4 years!

I hope you can come here to get inspired, learn a new styling or beauty trick, and connect with a like-minded community of gals!

Please always feel free to reach out over Email or Instagram about anything! There’s nothing I’d love more than to hear from you!

 
Looking for a boy to buy me cotton candy and kiss on the Wonder Wheel 🎡✨
Growing up, I was super shy. I desperately wanted to fit in, and I didn't have the confidence to express myself through clothes the way I wanted to. • I wore jeans and T-shirts to school, and then would come home and flip through Vogue, and watch runways for HOURS. I’d obsess over collections from Dior, Celiné, and Oscar de la Renta, and constantly check to see what my favorite bloggers were wearing, but I was too afraid to stand out from the crowd. It wasn't until I moved to New York that I finally got the confidence, and changed my mindset. In the words of the wise @rachelzoe “Style is a way to say who you are without having to speak”. • Every day, when we get dressed, we can choose to be whatever version of ourselves we want. It's an expression of what's inside, just like painting, writing, or drawing. What you choose to dress yourself in tells the world who you are and who you want to be • • What outfit feels the most ‘you’? Which one gives you that extra boost of confidence? For me, it’s a killer blazer with a dark skinny jean and a fun heel! Tell me yours 👇🏻👇🏻
Fresh as a daisy 🌼🌼 Statement sleeves are one of my favorite current trends, and I pulled 10 budget friendly, on-trend options for you to try out! Link in bio 🌼🌼
Find someone who looks at you the way I look at an aperol spritz 🍹✨🍊
What’s the craziest thing you’ve ever had to do for work? In my almost 5 years being a fashion intern/assistant, I’ve definitely been asked to do some odd jobs! @esthersanter shared a few of her funniest one’s last week, and it got me thinking of my own! . 1. An executive at an internship asked me to go to Bergdorf Goodman and buy her husband two $400 ties as a gift (I later found out they were for her lover! 🙊😂) 2. One NYFW backstage, I was literally sewing beads onto a dress seconds before it went down the runway! 3. In my first internship I learned how to remember 13 (very complicated) coffee orders, and how to balance & carry them all down a busy Manhattan street! ☕️🙈 4. One boss asked me to make a to-scale paper photocopy of a dress, which is SO MUCH harder than it sounds! 👗📃😂
HER STYLE 💕 Today @jennyfergallagher and I are styling monochrome color, and Jenny dishes on her designer fashion favorites, working for Balmain, and what she loves about both her homes, NYC and Montreal. See it all on the blog, link in bio 💕
Monday has me wanting to quit my job, move to France, and become a lavender farmer 🌿💜 Sounds like a solid life plan, right?
That Friday kinda feelin’ 💃🏼💃🏼 Whats your go-to cocktail? My three favorites are: . • Spicy Marg 🌶 • Aperol Spritz 🍊 • Kentucky Mule 🐎 Drop your favorite below 👇🏻🍹

 

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