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Southern New Yorker
By Audra Koch
 
 
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Hi I’m Audra!

I’m a Texas-born gal, who made the move to New York City to chase my dream of working in the fashion industry!

Four years later, I’m an FIT Alumnus working in luxury Ready-to-Wear Product Development, a fashion and beauty blogger, and a Brooklyn resident with a pension for buying way too many shoes!

I started Southern New Yorker as an outlet for my love of style and beauty, but it has evolved so much further over the past 4 years!

I hope you can come here to get inspired, learn a new styling or beauty trick, and connect with a like-minded community of gals!

Please always feel free to reach out over Email or Instagram about anything! There’s nothing I’d love more than to hear from you!

 
A big part of being a blogger is attending events, networking, and connecting with other bloggers and brands. But for me, (and I'm sure other introverts) the thought of being thrown into a room with 50+ extremely outgoing, seemingly perfect, successful bloggers made me so terrified I wanted to run out of the building. . But, after 5 years of pushing myself out of my comfort zone, I'm now perfectly comfortable striking up a convo with just about anyone! Here's how I did it: . 1. Set a minimum number of NEW people you have to talk to before you can leave (I started with just 1 person per event, and now it comes naturally!) 2. Bring a friend if you can! Having that moral support can make this SO much easier 3. SMILE! I can't be the only introvert who suffers from resting-bitch-face. If you suffer too, remind yourself to smile, and look friendly! 4. Find a balance. If you're so nervous you're sick, it's ok to not go, or duck out early! Just don't let nerves hold you back!
Her Style: Midi Dresses with Hillary Conheady ✨ So happy to have this Charleston babe as my first non-New Yorker on Her Style! Though actually, we met years ago while she was living in NYC and became fast friends over our love of brunch, blogging, and designer fashion! 💕 . I know you’re going to fall in love with Hillary’s vibrant personality and feminine style. Link in my bio to read her interview! ✨
IG vs Real Me ✨ Both these photos were taken in the same night, and tbh I don’t love the “real me” part to this tag, simply because both of these photos ARE the real me. I love playing with makeup and doing fun looks, and I also love laying in bed, makeup-free on the weekends. . However, I think it’s important to say that the first photo is me with FULL makeup, great lighting, a little editing, and definitely isn’t what I look like every day. . Whether you choose to go full glam or au naturale, both should be celebrated as beautiful ✨
Smells like fall 🍂🍂 This weekend we checked off hiking 🏔 mulled wine ☕️ and movies + s’mores 🍫 . What’s your favorite fall tradition? 🍂
When I stopped trying to compete with, and compare myself to others, that’s when I truly became successful -Ashley Graham on the #unstyledpodcast . I’m an incredibly competitive person, and struggle with comparison daily, (who feels me 🙋🏼‍♀️) but I’m learning to let go, and that success comes in many forms and to everyone in its own time ✨ . A great trick I’ve learned to beat the comparison game: Instead of thinking “wow I wish I had XYZ like her...” reframe your thoughts to “Great for her! I hope she gets MORE of that (vacation, designer bag, promotion, relationship, whatever). Being happy for someone actually makes YOU happier! Try it next time you get hit with the jealously bug while scrolling
Thinking about hopping on a plane back to Rome tomorrow morning instead of the subway to work 🚇✈️ . If you could go anywhere in the world right now, where would you go? 🌎👇🏻
Lately I've been terrible about eating too much junk food, and pouring that second glass of wine instead of drinking water - and my skin has been showing it! #NeutrogenaPartner So when I found out about @Neutrogena's new #BrightBoost skincare line, which is all about brightening dull, tired skin, I was thrilled to try it out! ✨ #SkinSinsForgiven . After using these products for a few days, my skin texture is more even, and I'm finally getting that fresh glow back! Swipe to see the line in action: . Step 1: Wet face and scrub with the Micro Polish for gentle chemical and physical exfoliation, removing dead skin and evening tone and texture. Step 2: Apply the Illuminating Serum for the highest concentration of Neoglucosamine (formerly found only in luxury skincare products!) to brighten dark spots and hyperpigmentation. Step 3: Apply the Gel Cream to fight dullness, fine lines, and dark spots! Step 4: Apply the Moisturizer with Sunscreen for lightweight hydration, SPF, and a collagen boost! Step 5: Do your makeup as normal! (or go makeup-free!) . Shop the entire line at @Target through the link in my bio!

 

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