How To Plan Outfits For NYFW

How To Plan Outfits For NYFW

One of the best parts of Fashion Week is checking out all the amazing streetstyle around the city! It’s a full week where everyone brings out thier best, and you can pull inspiration from each persons unique style. If you plan on attending NYFW this season, here are a few things to keep in mind so you don’t pull a major fashion faux pas:

Research Trends

While I highly encourage personal flair, it might be helpful to research some current trends and plan outfits around those, just to provide some general guidelines. For example, last season some of mine were menswear inspired, monochrome, and playing with proportions. From there, you can build outfits that show your own personal style!

Some good places to research new trends are articles like these from Vogue, Harpers Bazaar, The Cut, and WhoWhatWear.

Check The Weather

Standing in a pile of snow in stilettos and a tank top is never fashionable, or fun! Neither is getting caught in a downpour with no umbrella. Dress for the season and check the forecast before you go!

February - It’s COLD and often snowing. This is the week to break out the fashionable coats and your favorite boots or booties, and play around with dressing in layers! See if you can rent or borrow some statement coats so you’re not braking the bank!

September - You have a whole lot more room to play around during this week. The weather is usually pretty nice, but prone to the occasional random downpour. Plan on having a more medium-sized bag that can fit a small umbrella just in case! Also be sure to add some layering pieces so you can adjust in case it’s a little warmer or cooler that day!

Keep It Practical

In New York, you will be outside and waking A LOT. You can definitely still bring the style game, but don’t be in pain for the sake of the look. If you want to do heels, make it a block heel that’s not crazy high. Believe me, it’s way more enjoyable, and you’ll look so much better if you make sure the look isn’t insanely uncomfortable. (to stay in for 8+ hours)

How to plan outfits for NYFW

Make It YOU

Make sure your own personal style comes through in your look. The best part of Fashion Week is seeing everyone’s completely different styles, so don’t be the 100th girl wearing a Baker boy cap, thigh-high boots and a Gucci logo belt (circa the last two fashion weeks)

If you have an idea for an outfit and you’re unsure if it’s ‘too weird’ or ‘not cool’, WEAR IT. That’s how trends are started and that’s who streetstyle photographers are going to want to snap! The more unique and personal your style is, the better!

Borrow, Don’t Buy

Putting all these outfits together can cost a pretty penny if you purchase everything you’re wearing. Instead, borrow the clothes! Here are two fairly easy ways to do that

Rent The Runway - Especially if you’re first starting out, Rent The Runway is an amazing tool to borrow designer pieces for Fashion Week! They have an Unlimited plan (Which you can totally use for just this one month, although it’s addicting) Plus, they have a showroom in NYC where you can go swap out pieces if you want to!

Brand Contacts - If you have a relationship with a particular brand or PR rep, you can always reach out and ask to borrow clothing for fashion week! Most brands love doing this, since they know it will be highly photographed, both on your feed and by streetstyle photogs. Even if you don’t have an existing relationship, there’s never a better time than now to start one!

You can get a free pitching template on this blog post which easily adapts for this!

Take Photos / Lay Them Together

Once you’ve finalized each outfit, snap some photos on your phone of each one, and if you’re traveling, lay out everything in groups together at your hotel so you can easily grab a pile and throw it on! There’s nothing worse than running late for a show, and not being able to find those little things like tights or earrings, then running around like a madwoman to find them!

If you still need help with those pitch emails to get you invites, check out my post on How To Get Invited To NYFW with a free email template!

xoxo,

Audra

How To Plan Outfits For NYFW.jpg

Trending Tuesday: Midi Skirts

Bored of wearing nothing but pants with tights underneath from the cold? Switch it up and try one of my favorite recent trends: Midi skirts. They’re not just for summertime anymore. Grab one in a bold color, leopard print, or fun metallic, and style with a pair of high boots! You can wear tights underneath for additional warmth!

xoxo,

Audra

How To Get Invited To New York Fashion Week As An Influencer

How To Get Invited To New York Fashion Week As An Influencer Blogger

As the wise Carrie Bradshaw once said, “Every year the women of New York leave the past behind and look forward to the future.this is known as Fashion Week”

Fashion week is one of the best times of the year in New York, from the shows, to just seeing the streetsyle all over the city! And the good news for smaller bloggers is that it’s entirely possible to attend shows now, with the rise of the Microinfluencer! But that being said, PR Managers who create those invite lists are BUSY people, and you have to pitch yourself just right to snag that invite!

Keep reading below for my step-by-step system that’s gotten me into some amazing shows in the past few years, even as a blogger with under 10K!

6 Weeks Out - Research The Shows + Schedule

Depending on that days you plan on attending, check out calendars like the CFDA Fashion Calendar to see which shows are going on those days. Keep in mind that not all of the shows will be listed on this, and they’re usually big designers, so also check out apps like GPS Radar for smaller designers (who still have great shows!).

Make a list of the one’s you are able to attend (I recommend starting a spreadsheet, it will come in handy later!) and jot down what time each show is and location if that’s available.

5 Weeks Out - Curate Your Contacts

Take that spreadsheet you made earlier and dig up the PR contact of the brand either by going on Modem, (They list contacts each year, since brands will often use an agency or production company for fashion week) or by digging up the PR Manager for the brand itself. They will often forward your email to thier agency if they’re not handling it in-house, but always best to go straight to the source if you can!

If you’re having trouble finding a contact, look up past press releases from the brand, and at the bottom there will usually be an email for a PR person, or at the very least, you now know how thier emails are structured and can plug a PR-persons name it if you’ve found them separately.

For example: If you’ve found out that the PR rep at Kate Spade is named Sally Jones, and you’ve found an email for someone else at the company name Bob Smith structured Bob.Smith@KateSpade.com, you can pretty easily assume that Sally Jones’ email follows the same format.

How To Get Invited To New York Fashion Week As An Influencer Blogger

4 Weeks Out - Plan Your Outfits

Once you know roughly the number of shows and days you plan on attending, you can start prepping outfits. If you’re attending in February, I highly recommend going with a warm coat and more practical footwear. (Yes, it’s Fashion Week, but you’ll be walking a ton, and standing outside in lines usually for up to an hour, and NYC gets COLD) If you’re attending in September, you have a lot more freedom, since the weather is nicer, but I’d still leave the stilettos at home.

One great resource is using something like Rent The Runway Unlimited, where you can select some designer pieces to wear a head of time, I’ve used this quite a bit, especially to grab some stylish coats in the winter!

Or, if you have relationships with certain brands or boutiques, you could always reach out and ask to borrow pieces for the week! This usually takes a prior relationship, but you can always start one!

2-3 Weeks Out - Request Invites

About 2-3 weeks out is a good time to start sending emails to PR contacts asking for invites. Make sure yours is unique to each brand, short enough that a PR manager will actually read it. Here are a few good tips for a pitch email:

DO:

  • Make it snappy - 2-3 short paragraphs maximum

  • Give a quick bio - elevator pitch on who you are. 2 sentences max

  • Give stats - Make sure to include all your blog and social media numbers

  • Give links - directly link all websites and social media. Make it as easy as possible for them

  • Make it personal - look up a recent press release, launch, or anything recent about the brand and include 1 sentence mentioning you liked it. It makes the email much more genuine and shows you did your homework

  • Include past coverage - If you’ve written about NYFW before, even if it’s only covering shows you watched online, include a link to it! It shows your writing skills and knowledge of the fashion industry.

DON’T:

  • Tell them it’s your ‘dream’ - make the email about what you can do for them, not that it’s your lifelong dream

  • Make it too long, or give unnecessary information. PR Managers read thousands of these, so it should be unique but too the point

  • Send the same email to everyone - PR managers can spot a blanket-email within seconds. Make sure you personalize the email to the brand

1 Week Out - Follow Up

If you haven’t heard back from them about 7-9 days before the show, send a short follow up email. Just 2 sentences saying you’d love to attend and are excited to hear back.

2-3 Days Out - Finalize Schedule

You should have heard back by now, and be able to finalize your schedule, outfits, and travel for the shows. Keep in mind that NYC traffic is insane during the week, and sometimes the subway, while not as glamorous, might be faster, and these shows will not wait to start!

Then get ready for an incredibly fun, whirlwind of a week! See you there babes!

xoxo,

Audra

How To Get Invited To NYFW as an Influencer Blogger

Glossier Solution Review

Glossier Solution Review

I’ve always struggled with acne. Since I was a preteen, I’ve had a constant flow of black-heads, white-heads, and red/blotchy skin. Even worse, I’m always that person who HAS to pop a zit, so I’ve accrued a ton of acne scars over the years. Through all this, I’ve always religiously washed and moisturized my face, never slept with makeup on, and tested TONS of serums, acids, spot-treatments, and masks, but nothing ever seemed to work.

Enter stage right: Glossier Solution

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Trending Tuesday: Berets

Trending Tuesday: Berets

We’re heading into the colder months of the year, which means it’s almost time for my favorite accessory! I developed a love of berets more through necessity, traveling Europe in the winter, and needing warm and versatile accessories, but they have blown up as a trend, and there are so many fun variations above and beyond just changing colors!

Leather, pearls, embroidery, there are so many ways to turn a simple, chic cold weather accessory into a statement piece in an outfit!

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Trending Tuesday: Boiler Suits

Utility / Boiler suits have been on the fashion worlds radar for a little white now. They’re almost the perfect year-round-any-occasion piece that makes you look instantly chic.

For a low-key look, throw it on as normal with a pair of white sneakers, and you’ve instantly got a ‘model off duty’ vibe. Pair it with strappy heels and a statement earring and you’re ready for happy hour or an event. Peek a patterned tshirt underneath by leaving the buttons undone, and you’re the most stylish girl in the room.

Grab this trend that’s sure to be around for more than a few seasons! I’ve linked tons of great options, all under $100 below!

xoxo,

Audra

Trending Tuesday: Velvet

Trending Tuesday: Velvet

The fashion world has been obsessed with this plush fabric for some time now, and it doesn’t appear to be going away any time soon.

Good new is, this trend is totally wearable for every girl and every occasion. Holiday party coming up? Velvet LBD. Going to brunch with friends? Throw on jeans and a velvet tee shirt. Want to make workwear more fun? Add velvet shoes or a velvet blazer!

Whatever the occasion, there’s tons of amazing velvet options to choose from below!

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A New York Minute With Daniel Wellington

plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington

New York is one of the most fast paced cities on earth. From early in the morning till late at night, over 8 million people are working, connecting, creating, and running from place to place, and that makes it an extremely exciting place to live. But when life is flying by at the speed of a New York minute, it’s important to be grateful for the small moments each day. I’m partnering with Daniel Wellington and trying to slow down time for a few moments to appreciate this hectic life.

plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington


Almost every New Yorker starts the morning by hopping on the subway to head to work, and if they’re anything like me, they need a watch to tell them to leave so they’re not late! (I still am, let’s be honest here) I love that the Bristol is minimal and classic, so I can put it on with any outfit, and it looks clean and sophisticated.

plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington
plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington



Next in the day is of course, caffeine. I’ve been coming to Birch coffee in Flatiron since I moved to New York in 2015, and it’s always kept me coming back for anything from a long study session to just grabbing a cup of coffee with a friend. The atmosphere is warm and relaxing, and their coffee is small-batch roasted in Queens!

plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington
plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington, zac posen trapeeze bag
plaid suit, red beret, pantsuit outfit, jcrew outfit, fall style, new york city, daniel wellington

BLAZER / SKIRT / SHOES / BAG / BERET / WATCH / EARRINGS / TOP

Then, of course it’s off to work! Sometimes it seems like weeks and months can fly by in a blur, but little things like taking time to appreciate the little moments in your day that bring you joy can slow it down a bit.

You can get your own DW watch for 15% off by using the code AudraKoch at checkout!

xoxo,

Audra

Move Over Millennial Pink, Here Comes Gen Z Yellow

gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow
gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow

I was born in 1997, making me too young to quite be considered a Millennial, but too old to be considered Generation Z. While I still had a flip-phone when I was young (and a sidekick!), I don’t really remember a time where computers/the internet didn’t exist. So you see my dilemma in not having a generation to be a part of. Oh well, those of us born in the late 90’s will just have to resign ourselves to not belonging to any generation, or being a hybrid of both.

That being said, I’ve always loved Millennial pink as a color. It’s bright, fun, and you guys know how much I love the color pink in general. (My entire apartment is pink!) But there has been such a surge in the new generation’s color: Gen Z Yellow.

gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow
gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow
gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow

Gen Z Yellow is brighter, more fun, more spontaneous, and full of electric energy, just like the generation it represents, and that’s why I’m all on board. You may start to see this color slowly overtaking Millennial Pink, not just on my blog and in my photos, but everywhere!

A lot of people shy away from wearing yellow, saying it doesn’t suit them, but don’t be afraid of this bold hue! Start small, with just an accessory, and build up to wearing a bright yellow dress or sweater!

gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow
gen z yellow, monochromatic look, head to toe color, spring outfits for women, how to wear yellow

BERET / SWEATER / SKIRT / SHOES / EARRINGS

xoxo,

Audra

Trending Tuesday: Snakeskin

A lovvely instagram follower requested this particular trend for Trending Tuesday, and I’m so glad she did, because it’s such a fun one! Snakeskin is such an easy trend to incorporate into your wardrobe, but I would put a few rules on it for beginners so you don’t veer into tacky.

  1. Keep it to accessories. This trend looks best on bags and shoes, not a whole outfit

  2. Keep the tones cool. Go for a white-grey-black palette

  3. Let it be the focus. make the rest of your outfit simple, and let the snakeskin be the pop

xoxo,

Audra

6 Beauty Products That I Continually Repurchase

6 Beauty Products That I Continually Repurchase

As a beauty blogger, I constantly try to switch up the products that I use, so I can tell you guys what’s worth your money, and what’s not. But the true test of a great product is whether or not you continually repurchase it. The ones that you always go back to time and time again. So I’ve complied a list of 6 beauty products that I always keep on my vanity, because they’re worth every penny.

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